Where to Go in Japan: 8 Underrated Destinations Beyond Kyoto, Osaka, and Tokyo

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Where to go in Japan? Let's replan our trip to Japan. Photo: Shutterstock

TEMPO.CO, JakartaJapan is an endearing travel destination, presenting a rich tapestry of cultural, natural, and historical wonders. However, with so many incredible places to explore, it’s easy to feel overwhelmed when deciding where to go in Japan.

Though iconic cities like Kyoto, Osaka, and Tokyo are beloved staples of any Japan itinerary, a truly unique travel experience often lies beyond the spotlight. Embarking on a journey to lesser-known destinations promises unforgettable memories, all infused with the charm that define Japan, just in a more one-of-a-kind way.

Where to Go in Japan?

Both Condé Nast Traveler and Lonely Planet highlight Naoshinma and Hiroshima among the top answers on where to go in Japan. Other off-the-beaten-path destinations worth exploring include:

1. Naoshima

From a rural island to a ghost town and now an art haven, Naoshima is a standout destination for those seeking creativity. Dotted with contemporary museums like the Chichu Art Museum and Honmura Art House Project, the tiny island owes much of its beautiful transformations to renowned artists and architects like Tadao Ando, Yayoi Kusama, and more. 

Beyond the stunning fusion of modern aesthetics and traditional Japanese island life, Naoshima brings beauty in every season. Whether you're wandering through installations in spring, summer, or autumn, the island’s charm never fades.

2. Hiroshima

While Hiroshima is globally recognized for its tragic history, the city today stands as a powerful symbol of peace and resilience. Consistently ranked among the most walkable cities in Asia, discovering Hiroshima is a breeze. 

A visit to landmarks like the Hiroshima Peace Memorial Park reveals Japan’s complex history within every step; an essential stop for those exploring where to go in Japan with deeper historical significance. Adding to its cultural and historical weight, two UNESCO World Heritage sites (the Itsukushima Shrine and the Atomic Bomb Dome) call Hiroshima home.

3. Yakushima

When deciding where to go in Japan for serenity, head straight to Yakushima. This lush subtropical island, nestled off the southern coast of Kyushu, is blessed with an otherworldly scenery that even inspires the Studio Ghibli film “Princess Mononoke”. 

Towering ancient cedars, misty waterfalls, and even the quiet charm of the local homes make the long journey to this remote island more than worth it. And let’s not forget Yakushima’s culinary gem, the famous tobiuo (flying fish) that is served fresh and tastes exceptional. 

4. Kiso Valley

Kiso Valley feels like a graceful step back into the Edo-period, inviting visitors to surround themselves in the midst of traditional way of life and stunning natural landscapes. Upon arrival, expect to be greeted with a series of preserved post towns such as Magome and Tsumago, connected by the historic Nakasend trails once used by feudal lords and samurai. Those seeking to escape the hustle and finding calm will most likely find Kiso Valley a haven.

5. Wazuka

Hailed as Japan’s Matcha Town, Wazuka stands as another incredible choice on where to go in Japan. Home to around 300 tea plantations, the town has harnessed its favorable climate to cultivate some of the country’s finest tea for over 800 years. 

Naturally, the attractions revolve around the tea fields, from guided tours across the rolling plantations to hands-on matcha-making experiences. Visitors can also explore cultural sites such as the Imperial Tomb of Prince Asaka and the historic Shoho-ji Temple.

6. Hokkaido

Hokkaido, Japan’s northernmost island, is a land of contrasts. Every season, Hokkaido transforms dramatically, from snowy winters to vibrant lavender fields, as if it's an entirely different place. But it feasts more than the eyes, it also delights the taste buds. From ultra-fresh seafood to top-quality dairy and premium meats, the island serves up some of Japan’s most unforgettable culinary experiences.

7. Iya Valley

Nestled deep within Shikoku Island, the Iya Valley is one of Japan’s most remote and dramatic landscapes—a must-see for anyone wondering where to go in Japan beyond the usual cities. Nature lovers may find this valley a paradise, where vine suspension bridges and mist-shrouded mountains offer an immersive connection to the wild.

Top experiences include witnessing the breathtaking bend of the Iya River, taking a scenic boat ride through the Oboke Gorge, and daring to cross the swaying Kazurabashi Bridge—if you have the nerve.

8. Kakunodate

Called the “Little Kyoto” of the north, Kakunodate is celebrated for its deep cultural significance of the beautifully preserved samurai district. The town’s quiet charm is especially captivating in spring, when cherry blossoms line the streets and frame the historic homes in soft pink hues.

Simply stroll past traditional samurai residences beneath blooming sakura to take a timeless, authentic glimpse into Japan’s elegance and history.

It’s not always a disadvantage to turn away from the major hotspots, in fact, venturing beyond the typical tourist trail can open the door to experiences that are deeply personal, culturally immersive, and truly unforgettable. Wondering where to go next? Let’s explore the best countries to visit in June.

Editor’s Choice: Top Hidden Gem in Japan: Nara Named Most Underrated City for Tourists

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