August 18, 2026 | 03:38 pm
TEMPO.CO, Jakarta - Reddit is testing audio and video content that allows users to enjoy posts in a TikTok-style format.
As reported by Tech Crunch on Monday, the test was conducted in several Reddit communities, involving posts in both video and audio formats. The trial was run to determine which types of content users were most interested in and could potentially expand the feature.
With this new feature, users will be able to choose to view posts in their usual text format or play the audio or video version, if available.
The concept emerged after Reddit saw many popular posts on its platform being turned into videos by other social media users.
Reddit content is often read aloud using text-to-speech technology or delivered live by content creators, then combined with on-screen text or other videos such as gameplay and cooking activities.
Reddit CEO Steve Huffman believes that Reddit's audio and visual content formats are more engaging for users.
“There is an emerging content type elsewhere on the internet of, basically, podcasts where people read Reddit content. I think this version of, like, listened-to or spoken Reddit can be really engaging, as well," he said.
The initial testing of this feature is only available for a limited number of English-language posts and can be accessed through the Reddit app on iOS and Android devices.
Despite introducing a new format, Reddit ensures that the original text posts will not be replaced. Users can still read posts and comments and interact as usual.
Reddit sees the audio format as useful for users who want to enjoy content while doing other activities, such as walking, exercising, or taking care of daily needs. Meanwhile, video and audio formats can be used to make text-based posts feel more lively.
This isn't a new approach for Reddit. The platform has previously introduced a live video content format and has tested a TikTok-style video feed display several times.
Reddit also allows users to upload videos in the comments section, which now accounts for more than 10 percent of total video posts on the platform.
Read: Indonesia Unblocks Reddit After 11 Years; Here's Why
Click here to get the latest news updates from Tempo on Google News
Indonesia Unblocks Reddit After 11 Years; Here's Why
45 hari lalu
Reddit is once again accessible to users in Indonesia after 11 long years. Users previously relied on VPN to access the US-based online forum.
Users Report 90-Second Unskippable Ads on YouTube
9 April 2026
This longer advertisement reportedly appears on the YouTube TV app, not on mobile devices.
YouTube Targets Ad Blockers, Pushes Users to Premium?
19 Februari 2026
Video-sharing platform YouTube is reportedly adopting a new tactic to attract more premium subscribers and ad viewers.
Reddit Files Suit Against Australia's Social Media Ban
13 Desember 2025
In a High Court challenge, the US-based company Reddit is arguing that the age verification process could push away older teens and young adults.
Massive Amazon Web Services Outage Cripples Major Global Platforms
21 Oktober 2025
A massive Amazon Web Services (AWS) outage disrupted global internet services, affecting major apps like Snapchat, Reddit, and Alexa.
Reddit Commences Testing of AI-Powered Feature to Answer User Queries
11 Desember 2024
Reddit Answers will initially only be available in English and limited to some users in the U.S.
Indonesia Loses Rp544tn from Climate Change Impact in 2020-2024
23 Februari 2024
Finance Minister Sri Mulyani revealed that the country faced a devastating loss of up to Rp544 trillion from the impact of climate change in 2020-2024
Websites Rumble Back to Life after Fastly-linked Outage
8 Juni 2021
Fastly's website said that most of its coverage areas had faced "Degraded Performance".
